Soul Hair salons are an environmentally aware organisation.

Environmental issues are increasingly recognized as an important factor in consumer choices. By partnering with Aveda and supporting and implementing environmentally aware buying and working practices, we do our bit to make the world a better place.

Environmental health and safety

Soul Hair source most of their hair care products from Aveda. Aveda are a hair products manufacturer and distributer that are at the forefront of environmentally aware products and have been so for much longer than many other manufacturers. For example, Aveda is proud to be recertified as a MNSTAR workplace. But what is this? “MNSTAR, the Minnesota Occupational Safety and Health Administration (MNOSHA) Program, recognizes worksites where managers and employees work together to develop safety and health management systems that go beyond basic compliance with all applicable OSHA standards and result in immediate and long-term prevention of job-related injuries and illnesses.

To achieve MNSTAR status, Aveda’s management and employees worked with MNOSHA’s Workplace Safety Consultation to identify and eliminate current or future safety hazards. Key elements of this comprehensive program include: management leadership and employee involvement; an allocation of resources to address safety issues; systems that identify and control workplace hazards; and a plan for employee safety training and education.”

Cradle to cradle

In support of our mission “to care for the world we live in” Aveda has embraced the Cradle to Cradle (C2C) concept and philosophy as a key element of acting responsibly. “The Cradle to Cradle framework moves beyond the traditional goal of reducing the negative impacts of commerce (‘eco-efficiency’), to a new paradigm of increasing its positive impacts (‘eco-effectiveness’). MBDC has developed a white paper that compares the approach of eco-efficiency (or minimization) and a more comprehensive, sustaining approach that integrates eco-efficiency within the larger eco-effective goal of optimization. At its core, Cradle to Cradle design perceives the safe and productive processes of nature’s ‘biological metabolism’ as a model for developing a ‘technical metabolism’ flow of industrial materials. Product components can be designed for continuous recovery and reutilization as biological and technical nutrients within these metabolisms.

 Eliminate the concept of waste. “Waste equals food.” Design products and materials with life cycles that are safe for human health and the environment and that can be reused perpetually through biological and technical metabolisms. Create and participate in systems to collect and recover the value of these materials following their use.

 Power with renewable energy. “Use current solar income.” Maximize the use of renewable energy.

 Respect human & natural systems. “Celebrate diversity.” Manage water use to maximize quality, promote healthy ecosystems and respect local impacts. Guide operations and stakeholder relationships using social responsibility.”

Aveda cares

Over the past decade, we’ve partnered with nonprofit organizations whose work supports our commitment to social and environmental improvement.

Renewable energy

Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. We are proud to be the first beauty company manufacturing products with 100% certified wind power**.

Packaging with plastics derived from plants

Aveda were the first prestige beauty company to combine PCR and bioplastics in a plastic tube.

Earth and community care report

In 1989, they were the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies). Today, we continue to strive to improve our practices and commit to publicly sharing our results.

Our ingredient promise

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived

We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source. Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us — goes much deeper than our use of naturally derived

Sandalwood from Western Australia 

Sandalwood (Santalum spicatum) oil is a key ingredient found in many of Aveda’s own aroma blends, providing a rich, woody depth with polished smooth notes that create an air of complexity and mystery in many of our beloved skin, body and hair care products.

Cistus from Spain

Spanish cistus extract is essential to aveda—like the people who harvest this certified organic plant. Our relationships with local andalucian village inhabitants have helped create an earth-friendly cistus practice.

Argan from morocco

Moroccan women are saving the argan tree from the encroaching desert. They help them determine their future, and protect the trees upon which they depend.

Get a boost from the acacia

Sacred in ancient Mesopotamia, the acacia tree is a centuries-old source of nourishment and beauty. Our scientists discovered that the gum of the acacia tree is also a natural thickener, perfect for fine hair. Aveda purchases acacia gum to help thicken and volumize fine hair.

Buriti from Brazil

We use oil from the Buriti tree also known as oil from the tree of life.

Ayurvedic roots of turmeric and amla

We get turmeric—known for its effectiveness in ayurveda—from the Indian firm nisarga (which means “nature” in Sanskrit). Our partnership with nisarga is helping them to convert more farmland to organic—which is better for the earth, the farmers—all of us.

Ingredient sourcing

Please journey with us to trace Aveda’s ingredients back to the farm or harvesting co-operative. We call it Soil to Bottle, and we do it to ensure fair compensation throughout the process.

Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.